Preface

 

On February 10,2009, the ASEAN Learning Network (ALN) was established in Bandung, an organization of South East Asia university that aims to attain practice-relevant academic excellence in a socially responsible way for participating institutions through culture-based management and economic research, teaching and practice-training. To achieve this vision, it develops culture-based research, training and practice-training projects and programs to equip students who will be socially responsible and culturally competent in the evolving context of Asia.

 

The member of ALN consist of School of business and Management- ITM( Indonesia),  Universiti Malaysia Kelantan (UMK/Malaysia), Universiti Malaysia Perlis ( Unimap/Malaysia) , University Technology Malaysia (UTM/Malaysia), Universiti Brunei Darussalam (UBD/Brunei Darussalam), Ho Chi Minh City Banking university and institute for Research and Education Management Ho Chi Minh ( Vietnam), Prince Songkla University ( PSU, Thailand) , De La Salle University, and San Beda College ( Philippines), ESQ business School ( Indonesia), Parahyangan University (UNPAR) and currently working to expand the network to other ASEAN countries. 

One of ALN program is SEED ( Social Enterprise for Economic development). SEED program is not only implemented in the region of Indonesia, but the idea of community development done by academic world under the title of the SEED program was also carried out in Malaysia and Vietnam, and in the future will be implemented in other member countries of ALN. The SEED program initially launched in Ciwidey, Bandung in Indonesia has now been a trademark program for ASEAN learning Network. Community development is a key ingredient for a country’s nation development. Economic community and ASEAN socia-culture Community- need social cohesion among AESEAN people.  Community development will strengthen ASEAN socio-culture cohesion with cross-cultural participation by Students from different universities in ASEAN, as well as from the whole world. SEED programs is a successful example of cross-cultural learning and community development in ASEAN this is also a successful example of ‘people to people’ exchange at ASEAN level.

 

Dr. Bambang Rudito and Yudiaputra Mashudi S.Ds., MSM, expert on community development, have been interested on community development more than ten years. However, at that time, the enthusiasm of government, corporate, and community to community development has not been as it is today. Therefore, a book with the title “seed; Social Enterprise for Economic Development” that written by Dr. Bambang rudito and Yudiaputra Mashudi provide knowledge and broader understanding of the implementation of community development which is integrated to SEED program.

 

In this book, Dr. Bambang and Yudiaputra elaborate dedication and valuable experiences in 3 years conducting SEED program in Cisondari, Ciwidey, West Java, Indonesia. Understanding culture of the community to set up and implement community development program has become their commitment. Because culture is contectual and should be adjusted to every program.

 

This book is published in the right time and it will be the appropriate guidance in conception community development. Community development is the embodiment and integration capabilities to be able in building the community in development. I give the highest appreciation to Dr. Bambang rudito, Yudiaputra Mashudi. I expect this book to be an important and useful reference in the present and future

 

Bandung, February 2014

Chairman of ASEAN Learning Network Council

Prof. Dr. Ir. Surna Tjahja Djajadiningrat, Msc.